AI Deployment Lab for Hospitality Leaders

This hands-on, in-person lab gives hospitality leaders practical AI tools they can use right away, supported by a short, self-paced online module focused on leading teams as AI is introduced into daily work.

Dale Gomez · February 4, 2026

Designed for operators, managers, and emerging leaders, this program focuses on hands-on use of AI tools in real hospitality settings. Participants work on practical tasks—using AI to simplify operations, improve guest service, reduce costs, and support everyday decisions across hotels, restaurants, and tourism organizations.

The experience includes live, instructor-led demonstrations of today’s most common AI tools, such as automation tools, chat-based assistants, forecasting tools, and content creation tools. Participants learn how to apply these tools immediately to real operational and marketing needs.

To support leadership skills, the program includes a 90-minute self-paced online module focused on leading teams as AI becomes part of the workplace. While the in-person lab builds hands-on skills, the online module builds leadership confidence—helping ensure AI use stays thoughtful, accountable, and easy to scale, rather than reactive or unplanned. This module focuses on people-related issues, including team culture, communication, clear roles, and trust, giving leaders the guidance they need to introduce AI successfully.

Together, the in-person lab and online module provide a clear, practical approach: how to use AI today, and how to lead teams responsibly as AI becomes part of daily hospitality operations.

By the end of this experience, you will be able to:

  • Describe how AI is changing hospitality operations and decisions
  • Use common AI tools to support operations, guest service, marketing, and daily work
  • Follow clear, step-by-step methods to apply AI without technical skills
  • Create a simple action plan for your property or organization
  • Leave with ready-to-use templates you can apply immediately
  • Recognize and reduce people-related risks linked to AI use
  • Apply a clear leadership approach for working with people and AI together

Unlike programs that focus only on tools, this program helps leaders use AI while protecting good judgment, trust, and accountability.


  • Hotel managers, supervisors, and department heads
  • Restaurant owners, general managers, and operations managers
  • Destination marketing and tourism professionals
  • Hospitality IT managers and analysts
  • Students and early-career professionals seeking applied AI skills
  • Anyone responsible for operational efficiency, guest experience, or service innovation
  • Recommended Experience: 2+ years in a restaurant or hospitality operations role

What this program is NOT

  • Not a technical or engineering-focused AI certification
  • Not a coding or data science course
  • Not a vendor-led tools demonstration or sales pitch

What this program IS:

  • A practical guide for using AI while protecting trust, judgment, and team performance
  • A hands-on program showing how to use AI tools in real hospitality situations
  • A leadership framework for managing people and AI together with clarity and accountability

Hospitality leaders must deliver stronger marketing, better guest service, and smoother operations with limited time and staff. This program offers a hands-on way to use AI immediately to meet those demands.

At the same time, leaders must manage how AI affects people. The online module prepares participants to introduce AI carefully, protecting team trust, psychological safety, and decision quality as technology expands across the organization.

Participants should take this program to learn how to:

  • Guide teams through AI adoption without damaging culture or engagement
  • Use AI to work faster and reduce manual tasks
  • Make clearer operational and revenue decisions

This program is delivered in person at FIU’s Biscayne Bay Campus, home of the Chaplin School of Hospitality & Tourism Management. The experience focuses on real hospitality examples, peer discussion, live demonstrations, and hands-on practice. Participants take part in guided discussions and practical activities focused on operations, marketing, and decision-making using AI.

An included online leadership module focuses on trust, communication, and team performance, with 30 days of LMS access after the live program to support continued learning.

Mid- to senior-level professionals in the hospitality, lifestyle, and luxury goods industries who are responsible for branding, marketing, guest experience, or business development. This includes:

Participants will be able to:

  1. Identify useful AI applications for hospitality operations and marketing
  2. Create short marketing videos using AI tools
  3. Produce consistent brand messaging across digital channels
  4. Use AI to support guest communication and online reviews
  5. Simplify internal workflows and planning with AI
  6. Assess AI tools without relying on vendors
  7. Create a realistic 30-day AI action plan
  8. Lead people and AI together while maintaining trust and clear roles



Core Topics

  • AI Fundamentals for Hospitality Leaders
    What AI is, what it is not, and where it provides real value in hospitality operations.
  • AI for Guest Engagement and Communication
    Using AI to support guest messages, answer common questions, review feedback, and keep service consistent.
  • AI-Supported Content and Digital Marketing
    How teams can create and update videos, images, and messages quickly to maintain a steady online presence.
  • AI for Smarter Decisions and Operational Efficiency
    Using AI to organize information, spot trends, and support better daily decisions.
  • Managing Human + AI Teams
    This online module shows leaders how to maintain trust, clear roles, and strong communication as AI becomes part of daily work—helping teams use AI without weakening culture or decision quality.

Format

  • One-Day, In-Person Applied Workshop
    • 90-minute learning blocks with a working lunch
    • Includes live demos, guided practice, group exercises, and a take-home workbook
  • Online Module [Self-Paced via Learning Management System (LMS)]
    • Length: 90-minutes
    • Access: 30-days

Date and Location

  • Thursday, October 22, 2026. 8am to 5pm
  • Koven’s Conference Center
    Florida International University
    HM 249 – 2nd Floor
    Biscayne Bay Campus
    3000 N.E. 151st Street
    North Miami, FL 33181-3000

About Instructor

Dale Gomez

Dale Gomez is an Associate Teaching Professor, McKibbon ’75 Professorship in Technology, and Director of Information & Instructional Technology at Florida International University’s Chaplin School of Hospitality & Tourism Management. With more than 20 years of experience in Information Technology, Mr. Gomez provides leadership in the implementation of desktop computing, networking, enterprise systems, and instructional media services. He played a pioneering role in designing and launching the very first AI and Machine Learning course tailored for the hospitality industry, a 10-week online program that equips professionals with practical tools to personalize guest experiences, improve operational efficiency, and make data-informed strategic decisions. As the holder of the McKibbon ’75 Professorship in Technology, Mr. Gomez advances research, teaching, and industry partnerships at the intersection of hospitality and innovation. His areas of expertise include hospitality information systems, enterprise resource management, AI and machine learning applications in service industries, data analytics for decision-making, and the integration of emerging technologies into guest and employee experiences. Mr. Gomez is also the founder and host of TIED @ the Bay, FIU Hospitality’s signature Technology, Innovation & Entrepreneurship Day. The event brings together industry leaders, educators, students, and innovators to explore how emerging technologies are shaping the future of hospitality, while fostering collaboration across academia, industry, and professional associations. Expanding his national leadership in hospitality technology, Mr. Gomez serves as a member of the HFTP AI Council, an industry council launched by Hospitality Financial and Technology Professionals to help guide the hospitality industry in understanding and applying artificial intelligence responsibly and effectively. The council brings together global experts and forward-thinking leaders to support AI education, governance, best practices, ethical standards, data privacy, and practical adoption across the hospitality sector. Mr. Gomez serves on the Faculty Senate Technology Committee, is the chairperson of FIU’s Information Technology Administrators Committee, and is the vice president of the Hospitality Financial and Technology Professionals (HFTP) South Florida Chapter. In these roles, he contributes to shaping technology strategy in both higher education and hospitality practice. His leadership in the field has been recognized nationally: in 2014, he was named one of the Top 10 Heads of Higher Education by Tech Decisions and received the BEST Integrators Award for his work on the School’s Wine Spectator Restaurant Management Lab. Mr. Gomez is a proud two-time graduate of FIU’s College of Business, earning his Master of Science in Management Information Systems in 2006 and his Bachelor of Business Administration in 2002. Born in Trinidad and Tobago, he now resides in Cooper City, Florida.

3 Programs

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Course Includes

  • 4 Lessons